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The website needs to include a detailed description of each product including photos, specifications, measurements, recommended uses, materials used in manufacture, pricing, and other relevant information. If the business information rubs off in the dishwasher or sink, it isn’t going to offer you the marketing value it should. The anticipation that a marketer can build up within somebody has a greater impact on their marketing success than the actual product does! Selecting too narrow a niche, however, can lead to unnecessary loss of sales potential. Two common bases for selecting a niche are vehicle type or accessory type. Selecting a niche helps attain focus, concentrate marketing efforts, and provides a differentiation from competitors. For this, the entrepreneur has to decide at the onset the target niche . When looking at your business plan, one of the first things that your readers will see is the marketing plan executive summary. This plan lays out details on how you decide to market your business products or services.